CASE STUDY · TRADE SHOW · CONSUMER TECHNOLOGY
Extending a retail expo
beyond the show floor.
How MAVITECH helped a consumer technology brand reach retail decision-makers around a major New York expo—and stay connected afterward.
THE CHALLENGE
Reach beyond the venue.
A consumer technology brand wanted to make an impact at a national retail industry expo in New York City. With more than 40,000 retail decision-makers attending, the opportunity extended well beyond the convention floor.
The brand needed to reach attendees before, during and after the event.
MAVITECH’S APPROACH
Connect the whole journey.
MAVITECH coordinated premium DOOH around the convention center, attendee hotels and key city corridors. Location intelligence identified event audiences for continued digital activation.
Post-event retargeting sustained the connection, while IP targeting extended reach to attending companies and relevant household and SMB audiences.
CAMPAIGN EXECUTION
- DOOH along attendee pathways, including taxi tops, transit, urban panels and digital billboards.
- Mobile audience identification around the expo.
- Post-event retargeting of relevant event audiences.
- IP-targeted household and SMB reach expansion.
THE RESULT
A connection that continued
after the event.
The campaign delivered 3.4M+ impressions and identified approximately 34,000 attendee devices. CTR increased from 0.06% during activation to 0.16% post-event—approximately 2.7 times the activation CTR.
The brand continued reaching a relevant audience beyond the convention center and the event itself.