EVENT STRATEGIES

Start with the opportunity.
Build around the audience.

Different moments call for different media plans. Connect the event context to the outcome you want.

01

Trade Shows & Conferences

Coordinate your presence across the attendee journey—from arrival and nearby screens to digital engagement after the event.

Trade show audiences
02

Sports & Entertainment

Reach audiences around stadiums, arenas, festivals and entertainment destinations, then extend the campaign into digital channels.

Sports & entertainment audiences
03

Retail & High-Intent Locations

Use relevant retail destinations and other high-intent locations to inform media planning and eligible digital audience activation.

Retail audiences

Build an audience around your next event.

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