EVENT STRATEGIES
Start with the opportunity.
Build around the audience.
Different moments call for different media plans. Connect the event context to the outcome you want.
Trade Shows & Conferences
Coordinate your presence across the attendee journey—from arrival and nearby screens to digital engagement after the event.
Trade show audiencesSports & Entertainment
Reach audiences around stadiums, arenas, festivals and entertainment destinations, then extend the campaign into digital channels.
Sports & entertainment audiencesRetail & High-Intent Locations
Use relevant retail destinations and other high-intent locations to inform media planning and eligible digital audience activation.
Retail audiences
