HOW IT WORKS
From opportunity to impact.
MAVITECH leads the strategy, audience development, media activation and measurement around your business goals.
EVENT AUDIENCES TO MEASURABLE ENGAGEMENT
Identify the audience.
Activate the connection.
We connect each stage of the event journey—from building visibility to sustaining engagement and evaluating results.
Define the opportunity
We translate your business goals into a strategy, select relevant events or locations, and plan how to build visibility.
Identify the audience
We use available mobile data captured at the event to identify relevant audiences and understand the opportunity.
Activate the strategy
We plan and coordinate the media, selecting channels and aligning creative with your audience and objectives.
Extend the connection
We extend engagement through retargeting, relevant content and digital destinations, including Event Engagement Hubs where they support the campaign.
Measure and learn
We report on agreed media and engagement results, interpret the findings and recommend what comes next.
Common questions
Do we need to sponsor or exhibit at the event?
No. We can build a campaign around an event whether or not your brand is a sponsor or exhibitor. We plan media placements and creative around the opportunities available and the event’s rules.
How do you identify the right audience?
We start with the event and the audience you want to reach. Available location data helps us build relevant audiences around the venue and surrounding areas. Coverage varies by event and location.
Can we stay connected after the event?
Yes. Follow-up media and an Event Engagement Hub give people ways to learn more, explore content and contact your brand after the event. We set the campaign timing around your goals and the media selected.
What results can we track?
We report on media delivery and activity on your Event Engagement Hub, including visits, content engagement, clicks, form submissions and repeat visits. We agree on what to track before the campaign begins.