Make the experience last longer.

Reach audiences around stadiums, arenas, festivals and entertainment destinations, then extend the campaign into digital channels.

WHO IT’S FOR

A strategy with a clear purpose.

Brands seeking engagement around live experiences.

Physical surroundLocation-informed audiencesDigital follow-up

HOW WE PLAN IT

Define the event calendar and relevant audience.

Plan media around arrival, gathering and departure.

Assess audience-building opportunities around event zones.

Continue engagement with relevant offers or content.