CASE STUDY · NATIONAL DOOH · FREIGHT & LOGISTICS

Reaching truckers
along the journey.

How MAVITECH connected a freight technology brand with professional drivers across key interstate routes, truck stops and an industry expo.

450+billboard and truck-stop locations
7priority interstates
18.4M+impressions
105%of campaign goal delivered

THE CHALLENGE

Be part of the daily route.

A freight technology brand wanted to build awareness among professional truck drivers throughout their working day. The opportunity spanned highway travel, fuel stops, rest breaks and industry gatherings.

MAVITECH’S APPROACH

Plan around the driver.

MAVITECH brought together premium highway billboards and digital displays at major truck stops and fuel locations, concentrating media along seven priority interstates.

Media around a major trucking industry expo added another opportunity to reach drivers and industry professionals in person.

THE DRIVER JOURNEY

Visibility along the way.

Reaching truck drivers along their routesAn animated illustrative interstate scene. Trucks travel along divided highways past digital billboards and truck-stop displays. The diagram represents a national media strategy, not actual placement locations. I-10I-40I-80I-90I-35I-75I-95ON THE ROAD. ALONG THE JOURNEY.DIGITAL BILLBOARDSTRUCK-STOP DISPLAYSA NATIONAL FREIGHT CORRIDOR STRATEGY
Illustrative highway scene · Not to scale. Routes and media positions are schematic.

CAMPAIGN EXECUTION

  • 450+ digital billboard and truck-stop locations nationwide.
  • Priority interstates: I-95, I-80, I-75, I-40, I-35, I-10 and I-90.
  • Media across travel, fuel and rest-stop moments.
  • Event media around a major trucking industry expo.

THE RESULT

National scale.
A relevant audience.

The campaign delivered 18.4M+ impressions and 105% of its impression goal. Highway and truck-stop media created repeated opportunities to reach professional drivers along their routes.

Reach your audience where it matters.

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